Bring celebrities into the broadcast booth to call parts of the game – suggestions were Dwayne Johnston aka “The Rock” due to his notoriety and past connection as a former CFL player. Idea is to follow what the Brier did a few years back having Will Ferrell's Anchor Man character call some of the curling action to gain cross media attention.
Bring in a top talent, i.e.. Shawn Mendes, that skew toward a younger demo for the half – time show, but go outside the traditional timelines. Use some commercial time for sponsored performances throughout, so non – traditional viewers stay engaged throughout the game.
The rationale for the ideas above are to try and gain attention beyond traditional sport media and ideally gain US exposure. Rationale is that American attention usually validates interest for many Canadians in their entertainment choices.
Ideas below are more geared toward continuing to build Canadian culture and patriotism to the Grey Cup.
- Have a Sport Wagering company be the exclusive
partner of the game and give everyone a free wager for betting credits. Game attendees
would win team apparel of the winning team – if they picked the winner. Was further fleshed out to include all Canadians, with two major
charities sponsoring each team. Invite
fans to social media to share their pledge and winning team pick.
In game bracelet lighting that fans can select to light up in the colour of the team they are currently supporting.
High end blankets from a retailer such as the Bay or Roots that would be given out annually, so they become synonymous with the Grey Cup.
Hope
you enjoy the game. Sure we will come up with more for the 110th!