Had a speed brainstorm session with my Grade 12 Sports Marketing class on ways to increase Grey Cup ratings and buzz. I thought many of the ideas were practical and worth consideration. Here’s a summary: Bring celebrities into the broadcast booth to call parts of the game – suggestions we…
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One of the great things about being a parent is that it gives you the chance to reflect on past decisions that you have made and actions that you take. I recall my four year old son asking "Dad, why do you wear a poppy?" In answering my son, I gave the standard reply -- t…
Complained last night on twitter about the length of the world series game. So during the endless dead time came up with the following suggestions. I'm not sure I am a purist, but I have played, coached, managed and umpired this game we love, so not offering anything incredibly radical. All see…
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